Article writing tips, techniques, strategies

Wednesday, December 21, 2005

4 Easy Steps to Leveraging Your Articles

Writing valuable content-rich articles for your target market and submitting them to article directories and other publishers is one of the best ways to market your business, become known as an expert in your field, and add subscribers to your list.

For example, if you regularly write an article for your ezine, you can get a lot more mileage out of it if you submit it to article directories and other online publishing services. And making every piece you write work more than once for you is one way to work smarter and not harder. That's called leverage.

There are several reasons why you want to do this. One is to get your name and your business out there so people will learn who you are and what you do, and it helps to position you as an expert. No more keeping yourself a secret and hiding behind your computer! :) Another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.

At the end of each article include a resource box so if people want to find out more about you and your business, they have that information at their fingertips. Once someone reads your article, if they like your stuff, they will likely visit your website and sign up for your Pink Spoon (your free offering that gets people on your list). And writing articles is one of the fastest (and FREE) ways to get lots of exposure, especially if a publisher with a large list picks it up!

Want to get started? Here are the 4 easy steps:

1. Write the article or recycle one you've already written, giving it a fresh edit (it never hurts).

Write or revise an article targeted at your niche that is full of valuable content. A couple of tips: Articles can be anywhere from 300-700 words in length for the best chance of being picked up (if you have a longer article, consider chopping it in half and making it two shorter articles). Also, articles with lists, steps, or mini-chunks of information seem to be the most read.

2. Add your copyright.

Don't forget to protect your work by adding a copyright. At the end of each article, put a copyright notice with the date of when you first published the article. For example, copyright (or ©) 2005 Alicia M Forest.

3. Write the copy for your author's box.

After your copyright notice comes what's usually referred to as the "resource box" or "author's box." In order for others to publish your work, ask that they include this information at the end of your article, keeping what you provide in it whole and intact. As this is standard practice, you'll find most publishers will honor this request.

Write 3-5 lines that entice people to find out more about you by providing the web address to the sign-up page for your Pink Spoon. You don't need to use this valuable real estate to promote your business, but do use it to encourage people to join your list by signing up for your ezine or other free offering.

A tip: Again, don't send your article readers to your home page. Send them to a page set up specifically to add them to your list. For example, say"for more articles like this, please visit www.yourezinepage.com to sign up!"

4. Submit your article.

Although this is one of the most time-consuming marketing tasks, it can be made much simplier by either hiring a VA to do it for you, or using an article submission service. A couple of services that I use are:

SubmitYOUR Article

www.articlemarketer.com

There are literally hundreds of websites that offer free content for publishers who are in need of quality articles for their own publications or websites. Here are some of the best ones:

www.ezinearticles.com

www.ideamarketers.com

www.goarticles.com

www.article-host.com

www.articlecity.com

Bonus step:

If you want to see stronger results from submitting your articles, contact directly those publishers of ezines and websites in your niche. Google publishers of ezines in your target market and then send a query to the editor/owner about submitting an article. Present yourself as a professional and offer your article for their use, provided the resource box remains in tact.

Paste your article under your message (attachments can get blocked, and if the receiver doesn't know you it's unlikely they will open and read it anyway).

Writing and submitting articles is one of the tried-and-true, if slow-and-steady, ways to build your list, become known as an expert, and offer value to your target market.

Copyright 2005 Alicia Forest

Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder of http://www.ClientAbundance.com , teaches coaches, consultants, online entrepreneurs and solo professionals to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com

Article Writing Myths: Just a Few Articles Will Do the Trick

Myth - If I write just a few articles that will be enough to meet my needs for marketing my business and creating prospects.

Reality - Are you one of the people that believe you can write just a few articles and that will take care of everything?

So many beginning writers get caught in this trap. They labor and write a few articles, post them to an article directory, and then sit back and wait for the prospects and profits to roll in.
Of course this does not happen and then they give up on article writing and marketing, believing that articles do not work for building your practice.

Writing articles works, most people don't work it

The reality comes in two parts:

Part 1 is that article writing and article marketing does work, and works really well when done right.

Part 2 is about doing it right. Some people are just not willing to put in the time and the work to build it right.

Hitting critical mass

When I first began posting articles, a few articles brought a tiny trickle of prospects. When I hit 25 the trickle got bigger. By the time I hit 250, a good critical mass, the trickle turned into a nice stream.

Now at 705 articles, if this one is accepted, I get a flood of propects everyday, to the point where I could not stop them from coming in if I wanted to, and I surely do not.

Visit http://www.TheArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing tele-seminar.

Tuesday, December 20, 2005

Article Star Rating Systems Online

Have you ever noticed that online article rating systems on MSN.com and other news sources and article online submission sites tend to drag out the worst of the human spirit? Have you ever considered that these rating systems are abused by persnickety, vindictive, insomniac, Prozac taking, depressed, angry and psychologically challenged people. If they disagree with an article or political point they under rate the story or rate it with one-star because the truth offends them?

This doesn’t just happen in the mass media online story or article rating but also on online article submission sites. One has to ask the question; Why do weak people with little minds get so caught up in their own little pathetic world that they cannot control their own emotions and sneakly berate a story or article? Indeed there are cases where a pea-headed low cranial capacity, worthless scoundrel will go thru an authors entire line up and rate all their articles with one-star; but why? Who has the time to go and do that?

Some say well what do you expect from a group of writers and folks living in the virtual world of the Internet after losing site of the real world? Indeed that is an interesting point. I guess one would expect just because these folks are hiding behind keyboards in anonymity certainly they possess some shread of common decency and maybe just a touch of integrity? Yet, they do not appear too.

The Star Rating Systems on articles or stories is therefore completely worthless. In fact the more a story draws out of the wood work the nut cases and losers of the world to comment the better. Because that means the article or story is making people think, drawing out their childish and petty behavior and thus provoking a reaction. So if your articles receive one-star, take it as a compliment, because you made them think. Indeed driving controversy also drives viewership as well and on the Internet that is a good thing. Think on this children next time you rate an article, who is controlling your mind, you or that writer that you berate.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Copying Content - Still Valuable, or A Thing of The Past?

There are many specialists out there that believe that content that has been copied is not valuable anymore and may actually penalize your website online for listing such content but I on the other hand beg to differ.

Ezine article directories world wide consistently list the same ol' content as the other. They all pull into the same pool of authors who ultimately submit the same articles to each directory. My question is this, if copied content is not valuable anymore, why is it that these article directories are some of the most popular websites world wide?

See if you break down the authors article, you start to get clues as to why "copied content" can still be mistaken for original content.

Title & Author Stay The Same, But The Rest Is Not Just Gravy:

One constant is true for all articles submitted by authors: Their "title" and "author" are always the same but everything else tends to change in the process of submitting the article.

See, some article directories ask for a "description" to post online leading to the article. In many cases, I've seen authors simply make up their own description as they go which in turn gives the article a unique feel to it.

HTML Formatted Articles Changes The Dynamics Of The Article:

In other cases, some article directories allow for HTML to be posted with the article. When this is allowed, you will usually get a unique article created by the author and edited by the author. For those sites that allow HTML, there are others that don't allow HTML which in turn depends on the article directory and its own "author guidelines" about a well formatted article. Some article directories allow images, while others do not.

Some article directories have "internal" HTML editors known as "WYSIWYG" editors. These act as an HTML editor which allows the author to personalize their article with bolding text, adding links, etc.

= = = =

With All Of These Different Scenarios, Is The Content Still Valuable?

ABSOLUTELY! Beyond and besides the fact that every article directory requires different methods of submitting your article, each article directory is also unique to each other thus providing different content around the article itself.

It's well known that search engines do pick out and identify your "template" content, vs. your "internal" content but at the same time, your template content is unique and hopefully isn't 100% copied somewhere else.

In Conclusion:

Although copied content is looked down on, every website out there has some form of copied content somewhere within their site. Whether it be within your menu system, or content. The fact is, you can ultimately change copied content into unique content by changing the dynamics or properties of the content itself.

About The Author:
Martin Lemieux is the owner of Smartads. We help business owners to increase their marketing efforts online and offline. Today's Topic "Content & Copywriting".

Ezine Article Directory (Content & Copywriting) http://www.article99.com/internet-marketing/content-copywriting/

Content & Copywriting RSS/XML Feed: http://www.article99.com/rss-feeds/Content-and-Copywriting.xml

Write Articles To Get Googled And Build Credibility

Value your privacy? Get over it. The bad news is that thanks to the Web, privacy no longer exists. Get Googled, and within a few short seconds anyone who knows your name will be able to learn quite a bit about you.

Try it. Go to Google ( http://www.google.com ), and type in your name. I just did a search query for "Angela Booth" and Google returned a search of over 95, 000 pages. If you have a Web site, post a message on Usenet, sell on eBay, or do much of anything other than breathe, you're caught, like a butterfly in amber, in the sticky World Wide Web courtesy of Google.
Bad as this may be for privacy, this is good news if you're trying to build a business. It means that if you focus some of your marketing and promotion time on getting your name out on the Web, you're building your credibility.

Suddenly all those direct-mail letters that you've been sending out carry a bit more weight. You're more than a slip of paper, a stamp and an envelope. You’re a Google-presence.

So how do you build credibility out of being Googled?

The fastest way is to write a couple of information-rich articles, and post them on your Web site. Sure, this is a little bit of work, but not much. You can write, can’t you? Within a month or so, your name will appear on Google.com. Over time, your name will also pop up on the Web's other search engines.

You don’t have a Web site? You need one, and if you can type and you've got an hour to spare you can get one. Many, many Web site hosting companies offer site hosting for next-to-nothing a month. These hosting companies are catering to non-technical people who want a hassle-free site, so they make it as easy as they can by offering site templates. All you do is pick a template, type in your information (or copy and paste), and in less than an hour you've got a pretty good site that works great.

Continue writing articles. Write one a month, and post them on your Web site. You can also offer them to other Web sites to publish. You do this by joining a few article announcement lists and sending your articles to the lists.

Note, that I said "information rich" articles. Some small business owners write puff pieces about themselves and their business, and guess how much credibility this builds? People search for information online, so your articles must contain useful information.

You won’t suddenly get a dozen new clients directly from your online articles. You get them indirectly. For example, when someone I don't know sends me an e-mail message and I'm interested in what they say, the first thing I do is Google them. In five seconds, I know whether I want to pursue the relationship or not.

If you're sending out direct mail letters introducing yourself and your services, you can bet that those prospects who are interested in what you have to offer will Google you. If you're revealed as knowledgeable in your field, you're suddenly credible.

So go ahead, use Google.com to your promotional advantage. It's a powerful tool to build credibility for your business.

Wouldn't you like to clone yourself as a writer, or have someone do your writing tasks for you? Contact Angela Booth at http://www.angelabooth.com now because Angela expertly ghost-writes articles, proposals, marketing communications, Web copy, and books. Yes, you're the author of the words Angela writes for you. Angela is fast, reliable and professional, and works with individuals and small businesses as well as large companies.

Saturday, December 17, 2005

Discover What Good Writing Is All About

Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows:

1) written sentences should sound like natural speech,
2) the words we use must be exact, fresh, full of strength and vitality. Picture making words are better than vague, general words,
3) fresh point of view will give flavor to the style,
4) humor will lighten it.

Though, it is true that written sentences should sound like natural speech, they fully present an image of the natural speech. The reasons for this are fairly obvious: natural speech is a great deal more than words; it is also tone of voice, facial expression, gestures, and even the speaker’s appearance.

The whole point of writing is to create something better than we really talk – something more interesting, more thoughtful, and more effective in every way, for “effectiveness is what matters, and if an expression is confusing, ambiguous or unintentionally vague, it can hardly be an effective use of the language.” (C.R.E.Parker).

The only thing we must borrow from the natural speech to achieve an air of naturalness is the rhythm of speech. Now before we speak of sentence rhythm at more length, we shall consider one of the major qualities of writing – sentence length.

To begin with, fashions in sentence length constantly change. Past generation were more hospitable to the long sentences than we are, and prose writers sometimes created sentences 200-300 words long. They are often well-arranged sentences too; after all, the thought they convey is complex and can be hardly skimmed through. Indeed, some of them present the works of art.

In the twentieth century, the tendency in writing has been toward shorter, easier-to-grasp-at-one glance sentences.

- This tendency can be easily explained by the spread of the literacy among masses of people.

- Consequently, the style of writing should be clear and comprehensive for everybody, and aimed at satisfying the demand in easy and interesting reading.

- The increase in the tempo of living and absence of leisure-reading matter must be fitted to the needs of those who read only in the odd moments of their lives, between household chores and television programs, business meetings and social duties.

Hence, what can be inferred from the length of the sentences the writer uses?

Indeed, sentence length and grammatical complexity vary from writer to writer, from idea to idea, from sentence to sentence. There can’t be any general rules, which every person, who starts writing should strictly stick to. However, there are a handful of good ideas that can be applied by the writers.

Sentence length depends greatly on the complexity of the idea to be expressed. In our time, the average length of sentences is somewhere between 20-30 words. Now the simplicity and naturalness of the written and spoken language is deemphasized. So, the usage of short sentences became the custom of the day.

Short sentences can infuse a fresh spirit into the way you write and speak. Get to know why?

* The writer, who wants to persuade the audience, should remember that he will succeed best when the argument is couched in brief, even staccato sentences.

* In most readers’ mind, the short sentence carries an unmistakable sense of wisdom, because down through the ages it has acted as the setting for all the familiar gems of “truth”.

* Since there is no room in a very short sentence for anything but one elaborated thought, it follows that an idea to set forth in such a sentence will receive a large degree of emphasis.

* The short sentences can be used to express the feeling of suspense, excitement, or even horror. What would be a crime thriller be like without the terse, clipped sentences that portend a tense episode? The concentration upon a few bare facts adds a peculiar sense of horror or vice verse excitement to the narrative.

* The very absence of elaboration gives a writer a great opportunity to deliver the message to the reader in a simple and comprehensive way.

* The short sentences give unity to the expressed ideas, relieve monotony of too many clauses, and in general, make the expression more exact and accurate.

Undoubtedly, every writer should pay special attention to the length of the sentences he uses. Thus, the primary concern in writing and speaking must always be that our sentences fit the thoughts they are communicating.

About the Author: Linda Correli is a staff writer of http://www.CustomResearchPapers.us/ and an author of the popular online tutorial for students "What Teachers Want: Master the Art of Essay Writing in 10 Days", available at http://www.Go2Essay.com/

How To Use Quotes

You see them everywhere: on buses, note cards, television shows, books, and even coffee cups. Quotes have infiltrated our very world and are excellent ways of showcasing a unique thought, idea, or inspiration. Many individuals are at a loss when it comes to actually using quotes in everyday aspects of their lives, but fear not! There are a million different uses for your favorite quote.

Quotes do not have to be stodgy, historic, or dated. Many individuals see historians with wire rimmed glasses spouting off famous quotes while teaching lessons to a class of under-eager students. Quite to the contrary, quotes can add a spark of fun in your life!

Use quotes for personalization reasons. Perhaps you have a specific quote that has become your motto over the years. Maybe you have a couple of quotes that best signify your style and your way of life. Embrace your favorite quotes and work to include them into your lifestyle.

Incorporate quotes into the design of your home. Paint words of inspiration above doorways or on blank walls. Frame treasured quotes for posterity or embroider quotes into fluffy robes so that you can remember them on brisk mornings.

Use quotes in your internet personality. Attach quotes to e-mails in place of a signature and put them at a place of honor on your personal website. For individuals that use messaging software, include quotes in the away messages or personal information. Web logs are incredibly popular these days, so include a quote of the day with each entry.

Weave quotes into your speeches and projects. Whether you are a student or are busy in the working world, use quotes to emphasize a point or create a new way of thinking.

Include quotes in your crafting explorations or hobbies. Give quotes as gifts to friends in need. Keep quotes written on slips of paper and hand them out at will. Whatever you decide to use quotes for, they will certainly enrich your life.

About the Author: If you are still looking for that favorite quote, check out Quote-A-Quote at amazon.com. This book houses a treasure trove of popular quotes on every topic under the sun!

How To Write A Keyword Rich Article

The creation of a Website that contains many of the words that qualify as keywords is not that difficult. A Website that is full of a particular keyword earns a high ranking in any list of related articles. However, a Website with a lot of keywords does not always motivate an Internet surfer to look long and hard at that particular Website. To achieve that, one must learn how to write a keyword rich article.

For example, a search of Websites with the keywords CNC cutting machine yields a list of many Websites with details on various CNC cutting machines. Those Websites of the top of the list might be helpful to the machine buyer, but they may not hold the interest of an Internet surfer. However, someone who knew how to write a keyword rich article about the CNC cutting machine could probably hold many of the Internet surfers who drifted onto any site with such a keyword rich article.

There is not one standard approach used by all those who know how to write a keyword rich article. Some of the keyword rich articles started life as conventional short commentaries on some event or product. The deft writer then substitutes keywords into various spots within the written article. Some writers find that such word substitution is the easiest way to produce a good, keyword rich article.

Other writers know that step one of learning how to write a keyword rich article might be choosing a focus for whatever will be written. They look for something that is interesting and different. These writers then address a particular topic, but they usually pepper with many keywords whatever they choose to write.

Once a writer has chosen a topic, then that individual needs to create many reasons to introduce into an article a large number of phrases, phrases that contain the selected keyword. If for example a writer is dealing with the topic of history of the cell phone, then the writer might put in the first paragraph a phrase such as this: before anyone had chosen to write about the history of the cell phone... The ability to come up with such phrases demonstrates an understanding of how to write keyword rich articles.

Of course, the mere creation of multiple keyword phrases seldom serves to hold the interest of the reader. Those phrases must be presented in an organized manner. They should help a writer to illustrate with keywords the important points within any article.

About the Author: Advertise Adsense next to your articles when you submit them at http://www.ArticleWise.com, the fastest growing free article directory on the web!

Friday, December 16, 2005

How to Write Words Worth a Thousand Pictures

Our Image-Driven Society

We live in a new image-driven society. It can be hard on writers unless they learn to connect with today’s readers. Writing that connects is easy when you keep a few basic writing principles in mind. Let’s face it, as a writer, you are competing with the greatest influence in our image-driven society, the film and television industry. So, let’s take three well-known words in film making as cues for effective writing. Ready? Lights! Camera! Action!

Lights!

Catch the reader's attention. You catch your reader's attention when you know who they are and what holds their interest. Yes, write what you know but also write for who you know. For example, avoid using abstract words and concepts when writing for children. Kids won't understand and you won't grab their attention.

The effective writer writes about what interests the reader using words the reader relates to and understands. When you write fiction or even creative non-fiction; develop catchy titles, contemporary themes, strong heroes, good plots, intense conflict, and create interesting characters. When you do, lights go on for your reader.

Camera!

Describe, describe, describe! Use specific, concrete, and concise words. Write to describe but avoid using too many adjectives. Mark Twain said: "When you catch an adjective, kill it." Strong words from Mr. Twain but when you cut out adjectives and use descriptive nouns, your writing comes to life. Instead of writing "big, beautiful house," try writing "mansion," "villa," "castle," "palace," or "chateau." Use a thesaurus and find image-driven nouns to replace superfluous adjectives. Sorry, I couldn't find a noun to replace "superfluous adjectives." But you get the idea.
The contemporary writing advice, "show don't tell," echoes in the ears of most writers. And for good reasons. The writer must "show" readers rather than "tell" to grab their image-driven attention. For example, use vivid detail instead of vague generalizations when describing emotions. Write, "sweat dripped from his forehead," not "he was nervous." Let the images come alive in your story.

Action!

Use action verbs, avoid "to be" verbs. Put your reader in the middle of the action in your story. Describe the action with the senses of sight, sound, smell, taste, and feel by using action verbs. Use moving images and carry your reader along, don't let your story become a study in still-life. Don't sprinkle your story on your readers; dunk ‘em in over their heads! Go ahead, get 'em soaking wet with the action in your story. They will love you for it.

Lights! Camera! Action! will connect your story with your readers. Go ahead, give ‘em pictures they’ll never forget!

Copyright © Glenn White

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com editor@writetoinspire.com

Thursday, December 15, 2005

Article Writing & Article Marketing: Your Article Writing Resolutions

In the midst of the this crazy time of year, I'd like to invite you to pause a moment, take a deep breath, and take a little time trip with me.

Let's pretend that it is now one year from today. How many articles have you written in the last year? How many prospects, and how much more publicity and profits have you had because of our article writing and marketing?

Now come back to the present with me, and let's make a plan for your article goals.

Setting article goals

Most people think of their article goals as a "when I get around to it" kind of thing. This is much like the I'll save some money when I get around to it kind of approach. You never get around to it because the money is always spent and gone.

So let's drop that appoach that does not work, and pick up one that does.

In my experience, a minimum goal you should set is one article a week. You can really do much more than that, but let's start there just to have a starting point.

Now consider this - if you write just one article a week for a year, by this time next year, you will have 52 articles working for you. Not bad at all.

3 simple & powerful steps

Step 1 - Write it down. Do not just keep it in your head. Write it down. The weakest ink is still better than the strongest memory. Write it down.

Step 2 - Tell people that will hold you accountable. It is all too easy to let yourself down, because it is hard to be embarrassed in front of yourself. It's harder to let others down, because you can be embarrassed in front of others.

Step 3 - Take action. Take all the actions necessary to write an article a week. Schedule the time. Make a list of ideas and topics. Do at least one a week.

See you back here in a year with your 52 or more articles.

Visit http://www.TheArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects, publicity and profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter. You are also invited to visit my Express-Start Article Writing Program for more information on the next

Article Theft-What to Do About It?

I have read several articles, blogs, and message board postings concerning the rise of article theft. Specifically, this is where your article is lifted from your site without your permission or pulled from a third party site.

In many ways I consider the internet to be the "Wild West" in terms of lawlessness. Ignoring established and set rules is common, meaning that us law abiding folks have our work cut out for us.

It may surprise you, but I don't take action in many cases of known article theft. Why? Because, I just don't have the time to police everything. I know of authors who check every link to their site, but that work is both tedious and time consuming.

A golden rule: If someone takes my article without my permission and the content and links are still in place, I don't worry about it. If they take my article and change the content, paragraph headers, the title, or steal credit for themselves, then I will contact the offending party and demand that they make the appropriate corrections. Even for links that are broken, I generally let these types of mistakes slide.

When it comes to writing, time is money. I only respond to egregious violations while letting everything else slip by. I would rather spend my time making money instead of losing that time to chasing down violators. No, my policy or "golden rule" isn't perfect, but it saves me from being bogged down in what I find to be a wasteful pursuit.

Copyright 2005 -- Matthew Keegan is The Article Writer who writes on a variety of topics including: advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. Please visit Matt's blog for absolutely stunning and humorous writings from the master himself!

Wednesday, December 14, 2005

Article Marketing: What Constitute Good Content For an Article?

Article marketing is simply the process of writing articles, publishing your articles on article directories and syndicating your articles.

To be successful in article marketing, you need to:

1. Write high quality and keyword optimized articles.

2. Submit a series of such articles to article directories on a regular basis.

An article that has good content and that contain the keywords that readers are searching for has many page views. Imagine if each article generates a page view of 500 readers, if you have ten of such articles, you will get 5000 page views. With article syndication and article marketing, you get more back links for higher ranking on search engines and can also brand yourself as an expert in your area of online business.

But what constitute good content? Here are some useful tips:

1. Your content answers a need or solves a problem that your target readers have. Specifically, your article contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then “hair loss” is a keyword phrase that you can use in your article. However, a better keyword phrase is likely “hair loss remedy” as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.

2. Your article contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.

3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from one’s kitchen is interesting and unusual.

4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.

5. Your content is personalized. You write from your own experiences.

6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.

7. Your article is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.

Evelyn Lim is a writer, market strategist and an online business entrepreneur. She owns and manages an article directory site, with more than 100 topic categories. To submit your articles or if you are looking for reprint articles, please visit http://www.ArticleMap.com.

Become a Recognized Name - You're In Control of Your Own Destiny

If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer.

Having discovered the challenge of finding customers has left you with a feeling of not knowing quite what to do. That is why you read ezines or visit websites like this one. You are searching for the knowledge that you feel you are lacking. You open each new issue of each ezine you subscribe to looking for the help you need to find your first customer or even to increase upon the customers you have already found.

THE GREATEST CHALLENGE WE FACE

See, the greatest challenge we all face is not finding people who need our products or services. Instead, our greatest challenge is actually building trust in the hearts and minds of the people who need our products or services. This is why most people have such difficulty in finding the customers we all need.

Online marketers cannot establish trust with one single advertisement! They cannot establish trust with one impression of their banner! One might get lucky and get the click-through on the advertisement or banner, but that click-through will only generate a sale for one in two hundred visitors. Scary, isn't it?

To stop and realize that the average on the Internet is five sales per thousand visitors can make it frightening to most beginners to online marketing. The term "beginner" in this area could apply to anyone who has been marketing online for less than 3 years. Yes, it is a steep learning curve on the web! Most people quit before they ever get to the three year mark --- quitting long before they have given themselves the chance to succeed.

Most marketing polls suggest that it will take you seven exposures before you will have earned enough trust to get a sale online or offline. What that means is that your potential customer must see your name and your ads a minimum of seven times before you can expect their interest to peak enough to give you a second look.

ASTRONOMICAL ODDS

That is what makes advertising online so very difficult. With more than 934 million people online as of September 2004,

( http://thephantomwriters.com/redir/peopleonline.html ) the chance of hitting the same person twice with your advertising is slim to none if you are advertising your wares the same as most people are.

Most people try to advertise with the scatter shot approach. They throw an ad out there hoping to hit as many people as possible and then move on to the next ad or next advertising medium. With this scatter shot approach, their chance of hitting one person twice is astronomical! The chance of hitting that person the required seven times is nearly impossible.

The "Rule of Seven" is why most marketers begin their own ezine. As a publisher, it is easy to meet your seven exposure requirement in the trust building process. The difficulty of this method is growing the mailing list size. As a publisher, it is fairly easy to keep subscribers --- getting the subscribers is the real difficulty.

While I do recommend for the marketer to start the ezine, the process of building a client base from an ezine is the slow boat to China approach. It could realistically take years to break the plateau of your first 1000 subscribers!

WHICH OF THESE NAMES DO YOU RECOGNIZE?

Let me suggest a few names to you:

Willie Crawford, Pamela Cole Harris, Daniel Lamaute, Valerie Giles, Dan Lok, Isaiah Hull, Brent Filson, Charles and Holly Egner, Mary Jeanne Vincent, Chris Marlow, Claire Bowes, Colin Hartness, Adriana Copaceanu, Geela, Neil Millar, Bill Lampton Ph.D., Mal Keenan, Jim Stone, Steve Preston, Trevor Johnson, Liz Beresford, Keith Bryan, Diana Barnum, Carole Martin, Dr. Joseph J. Berke, Theresa Gabriel, Greg Reid, Alan Cheng, Jim Kelly, Dr. Mani Sivasubramanian, Jeanette Fisher, Ivana Katz, Rosalyn Bronstein, Dianne Wandruff, Gordon Bellows, Steve Robichaud and Andrew Wroblewski, Silvana Clark, Darrell Knox, Craig Romero, Ulli G. Niemann, John Colanzi, Kamau Austin, Karl Augustine, Kate Smalley, Ken Leonard Jr., Patsi Krakoff, Steve Nash, Paul Kyriazi, Laura Turner, W. Troy Swezey, Richard D. Bailey, Scott F. Geld, Donald Harris, Julie Plenty, Darlene Arechederra, Ernest Quansah, Dan Brown, Lee Traupel, John Gergye, Debra Cohen, Larry Tracy, Mark Brandenburg, Jean Hanson, Stone Evans, and Bill Platt.

Of these 65 people, how many of these names do your recognize? Of the names that you do recognize, how many of them can you tell me what kind of business they are in? Or what their website is? Or what they sell?

Further, of the people whose names you do recognize, what is your gut feeling about them? How many of them do you feel that you can trust?

Chances are really good that you have heard of at least one third of these people. I can almost guarantee that you have heard of at least one person on this list. How do I know this?

It is simple.

TWO COMMON AND SHARED TRAITS

These 65 people all share two common traits:

1. They are all people who publish free-reprint articles to be distributed to publishers the world over. Each of them provide top-notch content that appeals to a much larger audience.

2. All of these writer's and netpreneurs used the Phantom Writers Article Distribution Service to get their articles into the mailboxes of more than 12,000 publishers and webmasters looking for top-quality reprint content they can place into their ezines and their websites.

Ezine publishers and webmasters the world over are looking for free content that they can supply to their readers. They all understand what a past Yahoo! study emphasized. Content is King! Most site visitors are looking for information of some kind when they go to a site or subscribe to an ezine.

Publishers and webmasters understand that the best way to attract and keep traffic and readers is to provide folks on the web what they want. By using free-reprint articles, they are able to provide their readers and their site visitors with the high-quality content subscribers and surfers demand.

A POWERFUL TESTIMONY

If there is a single name on my list that you recognize and feel as if you can trust, then you have the strongest testimony available to the power of using free-reprint articles to build your business.

If you are not confident to strike out writing your own articles, there are several people who are willing to hire their own article writing skills out to folks just like you. Just visit your favorite search engine and type in the search terms "ghost written articles" or another similar terms.

What it boils down to is this, if you are in business on the web and are looking to find your first or your ten thousandth customer, you should seriously consider striking out into the free-reprint market. If you are not comfortable as a writer, then you should absolutely explore the possibility of hiring a ghost writer to write promotional articles for you and your business.

Copyright Bill Platt - All Rights Reserved

ABOUT THE AUTHOR:

Bill Platt is the owner of http://www.LinksAndTraffic.com
When you are tired of the struggle of the link building process, it might be time to consider our "Links And Traffic" services.
When you are ready to employ more Natural Linking Strategies in increasing your link popularity, "Links And Traffic" can help.
When you are ready for your links to actually generate click-through traffic, we are here.
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.

Tuesday, December 13, 2005

Secrets To Creating Great Headlines

Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what you are ending up with, it will save you time. You can give a temporary headline while drafting.

If you have a good lead paragraph, you will find the headline. If you want to intrigue or hook your readers, look at the significant points instead. Which idea or thought can you use as that hook.

Here are some tips on how to write that headline:

* Grab a highlighter and underline the nouns and key words in your lead paragraph.

* From the key words, imagine yourself composing a telegram, and each word is costing you $10. Avoid articles -- A, An, The -- and prepositions -- On, Under, Beside, etc.

* Substitute simple but effective synonyms to keywords. Say "polls" instead of "elections" or "go on" instead of "continue."

* Write headlines that are simple and easy to read. Don't use heavy words. Use words that are short and familiar.

* Directly give your story's main idea at the beginning of your headline.

* Try and working in the main benefit the reader gets for reading further. Also, add another benefit in the lead paragraph, to keep them moving forward.

* Use dynamic and powerful words. Not what you think is powerful but what you reader is going to think as powerful.

* Always be specific and avoid generalities. "Do this and you will get this" needs to be specific to be believable. Provide examples or statistics. Give the result that is believable to the reader.

* Only use a person’s name in the headline if they are well known. Provide a link to where someone can find out more about this person.

* Repeating key words, using weak verbs such as a, an, is, are, or starting the line with a verb is not recommended.

* If you have to use abbreviations, do so only when the abbreviation is commonly known to your main target market. Create a footnote for a definition or place the abbreviations in parentheses.

* Use numbers only if important and write them in figures -- use B for billion and M for million.

* Even if your statistics are outstanding you might not want to state them. If they are too unbelievable, people will not buy.

These thirteen tips are not all inclusive to all the tips and techniques you can use to create headlines. When I wrote these I wanted to convey some suggestions for the frequent mistakes I see made or unique recommendations that will get your headline noticed quickly and build curiosity.


About the Author: Catherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author. Ezines and other articles: http://www.abundancecenter.com http://abundance.blogs.com

Writing in Exchange for Bread on the Table

Some people say that I have it all – I disagree. I constantly have to struggle with this love-hate relationship I have with writing. I love reading, that’s for sure. And I love to write….about myself as and when I want to. But when I am required to write about something like….say….how to change the black oil in a car or how to pick the right motherboard for your computer….I have to literally drag myself to the computer and prompt my fingers to move.

This is the relationship I have with writing. It’s because I make a living out of churning out articles after articles…sometimes completing up to 30 articles a day face to face with a deadly deadline….it is not such a heavenly life after all.

It’s ironic that I spent a large part of my life looking for the right thing to do. Something that excites me and challenges me. Something that I WANT to do instead of being FORCED TO do. I hate being forced into doing something but this is sometimes called the ‘REAL WORLD’. Even when you love doing something and you start having people telling you HOW to write your articles, or books, it begins to lose its initial appeal.

And yet, despite turning into a drudgery of kind, I continue to write. Writing is what I do best.

Because my husband would turn to me in the dead of night, awakened by some kind of swearing and the tap-tap-tap of my keyboard, he shakes his head and says, “Gosh, you’re still writing? Why?”

I hiss back. “Because I am paid to do this. Because I LOVE this. It’s my job. It’s my life. This is what I am being paid to do, you moron!”

With a chuckle, knowing me, he turns his back on me and goes back to sleep. Smart ass!

While over the years, many other opportunities came a-knocking on my door and I wondered if I would do better if I did something else. Oh, I would still write but I will write my own stuff. My own novel. My own articles. My own blog. Whatever…my own diary. But no one else will ever get the chance to tell me how to write the things I write – NEVER!!!

And yet, surprisingly, I turn my back on those opportunities because I know I love to write.

Like I said. I write for a living and secretly love it. If I started selling insurance or doing real estate, it would be like…so superficial. So temporary. But when I write…I write well and I do it quickly, fast and very efficiently. And I sometimes feel proud of myself…although my fingers and eyes were throbbing like an earthquake waiting to happen.

Writing is a passion. If you have a passion for writing, you’ll start writing passionately and whatever comes out is a masterpiece in its own right. Every single article that I’ve ever written, I am proud of them. I treat them like my little babies. I’ve lost count of the number of ‘babies’ I have today but all those articles that I have written, they are a part of me.

And I have learnt how to write efficiently and quickly without sounding like a train running out of steam. Get going, get going, get going. Come on, go on with it, write, write, write. And then after you’ve completed the article, go back and dissect them and inject some botox into them. If you stick around the first few sentences and try to get it perfect right from the start, you’ll never complete the article.

And with this secret (which is not a really a secret to begin with), I am now making my life as a writer.

Do I still love writing after spending the last 7 years writing on topics that are completely dry and arid to me? Well….I love to hate it …and sometimes I hate to love it.

I believe I will continue writing until I am lying on my deathbed….breathing my last few breaths….I can imagine myself saying, “Honey, get me my keyboard…I want to be buried with it.”

Once a writer, always a writer.

Evidence: I took a total of 3 mins 22 seconds to write this whole article.

Marsha Maung is a freelance work at home graphic designer and copy writer. She focused on below-the-line advertising and marketing. More information can be found at http://www.marshamaung.com and http://www.creativejooz.com.

The Free-Reprint Articles Powerhouse and Copyright Law

Writing articles is definitely a very solid method of building a client base for your online business. There is no doubt about that. The writers I speak with who use free-reprint articles for the promotion of their businesses all proudly talk about the success articles have brought to them.

Articles will generate substantial traffic to those who write well. Even better, a considerable amount of the traffic will convert to sales.

The Internet is a rocky super highway. Thousands upon thousands of people have had their dreams shattered by the realities of marketing online.

Less than 5% of all online businesses will survive, so it is important to try to do the things that the 95% do not do. I will tell you one thing now --- more than 95% of all online marketers do not even attempt to use articles for the promotion of their businesses.

I have written a number of articles telling people about the promotional power of free-reprint articles. In fact, I have built my business on free-reprint articles, by helping others tap into the promotional powerhouse for themselves.

I have often said that one should investigate writing their own articles. I have even said that ideas of inspiration can be found in reading the works of others.

I wish to re-emphasize my original direction to find inspiration by reading the words of others. I said that reading around should only be used for inspiration. One will discover that as they read someone else's point of view, they will suddenly see an idea for an article on what may be a similar, but very different tact.

One should NEVER take the words of the original author and make them their own!!! Nearly every article you read will contain a copyright notice. The copyright notice is legally binding, supported by federal law.

Helpful Link:

The Digital Millennium Copyright Act - Overview

http://www.gseis.ucla.edu/iclp/dmca1.htm

If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!

Words that I write and put into a free-reprint article do carry clearly stated "terms of reprint". Let us review those real quick:

This is a Free-Reprint article. The only requirements for publishing this article are:

· You must leave the resource box unedited.

· Minor editing to the article is permitted.

· You may not use this article in UCE (Unsolicited Commercial Email).

· Email distribution of this article must be opt-in email only.

· You must forward a copy of the ezine or newsletter that contains the article inside to the author at: mailto:bplatt@thephantomwriters.com

· If you post this article on a website, you must set the links up as hyperlinks, and you must send us a copy of the URL where the article is posted.

Where in these "terms of reprint" do I give permission to borrow a few sentences or paragraphs from one of my articles to form the basis of your article with your name in the resource box?

I have read these "terms of reprint" again, and I still do not see the permission to use my words in this way! What am I missing here?

Let us writers be aware, there are those in the our Internet writers community who deliberately disregard our "terms of reprint" to take our words as their own.

Folks, if you are just getting started in using free-reprint articles to promote your business, please realize that it is completely unnecessary to steal the words of others! Inspiration resides in all of us, and we can find it in the most bizarre of places.

In my original article on this topic, which was written for Max Shifrin (one of my ghost writing clients by the way), this is what was said:

When in doubt, I always turn to the search engines to find inspiration. I might have a general subject in mind, but I might not know how I want to address it. That is until I am reading someone else's view of this subject, and Boom!, inspiration strikes.

A spark goes off in the old brain and I know exactly where I am going tonight. I know exactly how I will proceed with my new issue and article.

When I am done, you could look at the original source and never understand how I decided my slant on the article. That is because the source being read only serves to spark the inspiration from which the article will be written.

The actual article this segment came from was an article titled "Online Publishing: Where Do You Want to Go Today?"

Copyright Bill Platt - All Rights Reserved

Bill Platt is the owner of http://www.LinksAndTraffic.com

When you are tired of the struggle of the link building process, it might be time to consider our "Links And Traffic" services.

When you are ready to employ more Natural Linking Strategies in increasing your link popularity, "Links And Traffic" can help.

When you are ready for your links to actually generate click-through traffic, we are here.
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.

Friday, December 09, 2005

How Ordinary People Are Making Thousands of Dollars From Internet Information Publishing

Johanes Gutenberg, the 15th century German who invented the printing press died a poor man and failed as a businessman. Yet his invention revolutionized publishing and made untold fortunes for publishers all over the world. The penniless German was responsible for the birth of mass media as we have always known it, where a handful of publishers have been able to reach audiences of millions.

Thanks to the increasingly powerful World Wide Web that “Gutenberg model” which has survived a number of centuries is in the process of being replaced and already we are seeing a glimpse of things to come as real panic starts to penetrate traditional mainstream media like newspapers. It is no longer necessary to have vast resources and plenty of cash to reach hundreds of thousands of readers with your publication. The cost of publishing online is close to zero allowing anybody anywhere to publish and anybody with the necessary skills to quickly become successful at it.

There is no stopping the rapidly increasing number of ordinary people (as well as serious, organized businesses) who are increasingly making tons of cash from online publishing activities. They are proving to themselves and to the rest of the world that indeed the future of publishing is already here and that there is no doubt the future is on the net. Here are 8 different ways in which online publishers have made some serious cash in recent times.

1. Tip Jars Tip The Scales The first time I heard about this idea of generating cash from online publishing, I laughed out loud and doubted whether it would amount to anything. Looking at some of the six-figure amounts that have come to some online publishers (bloggers) I’ve long stopped laughing.

In one recent amazing case readers feverishly tipped a writer who attacked an unpopular court verdict in his blog post, echoing the general feeling of the public. When the tips were tallied at the end of the day, they amounted to a staggering $30,000. This happened at the popular blog, Ohmynews. Numerous other bloggers have given up their jobs and gone into full-time blogging (online publishing) from the generous tips of their readers.

While everybody knows that a good publication is supposed to be answerable only to its’ readers, the real world does not quite work like that. In offline publishing powerful businesses have always bribed, bullied and cajoled the press to keep certain embarrassing stories from seeing the light of day. And because somebody has to pay the bills, newspapers and other media have lost many battles over the years to more powerful forces. Even big advertisers have been able to kill popular stories by just threatening to withdraw their huge advertising contracts from a publication.

This kind of bullying becomes a lot more difficult to execute online, more so with a tip jar system in place. It keeps the publisher and the writers sharply focused on where their loyalties should firmly be.

Still, tip jars are tricky and to benefit from them, you will need to understand how they work and what needs to be done to encourage a flood of tips.

2. Pay-Per-Click Advertising Saves The Day In the early net days, banner ads ruled and were responsible for many online business failures. Conventional advertising just doesn’t work online. But relevant, text PPC (pay-per-click) ads are another story. They’re responsible for the huge profits search engines like Google are now pulling in. PPC ads are also responsible for the massive shift of advertising dollars from offline media to online outlets.

The Google Adsense PPC affiliate program is helping many small publishers all over the world to earn thousands of dollars. Google recently profiled one of their Adsense affiliates in one of their blogs whom they say makes an average of $42,000 every month. There have been claims of even higher figures on various sites all over the net.

There are however numerous other less known ways in which ordinary online publishers are making their money. The following example is a case in point.

Christopher Kyalo is a successful online publisher and entrepreneur. Read the rest of this article in a free sample of his best-selling email course, How To Build Your Own Internet Information Publishing Empire. To get it, send a blank email now to InternetinfoPublishsecrets-subscribe@yahoogroups.com. You can also visit his Online writing blog
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo

8 Ways to Make Your Articles Go the Extra Mile

Your audience is hungry for information. But they want it in the right format. The format must be easy to read, easy to digest and easy to apply. If you deliver your articles the way your audience likes it, they will reward you by reading every article you publish. They will even visit your website, sign-up for your ezine and eventually visit your product page just to receive more of your helpful information. By writing short articles you can capture attention, gain more traffic, create more sales and most importantly, be helpful to people when they need it. Here are seven quick tips to help you format your articles and make them go the extra mile:

1. Question/Answer. This is a popular format for everyone wants their questions answered in a 123 fashion. If only all questions could be answered in a numbered method. Discover your audience's burning questions that you have the answers for. List the questions; write a short paragraph that answers each question. Write a short introduction and even shorter summary. There you have it. An easy to read and easy to digest short article answering your audience's most pressing questions.

2. Problem/Solution. I absolutely love this format. I myself have gotten tons of problems solved with this format, after reading someone's problem/solution article. Therefore, many of my business problems that I solve become guess what kind of article? Yes. You are right; they become problem/solution articles. Simply describe the problem in one short paragraph and offer the solution in a one sentence paragraph below it. Or vice versa, describe the problem in a one sentence paragraph and give the solution in the longer paragraph.

3. Myth/Truth. The myth/truth format is another format that I use often in my writing. I guess because there are plenty of myths to destroy in any field. No, really I don't see it used as much as the other formats. So it becomes one of my attempts to be different. Also, you can easily convert other formats of yours or your favorite writer. For example, if you are inspired by another writer's topic instead of plagiarizing their work simply turn their list of mistakes into secrets or solutions. Simply present the facts in your own voice and viewpoint.

4. Tips/Advice. I think you know by now. I love writing short articles that help people. I mention that because I felt myself wanting to write, the same words at the beginning of this tip.

You know," I love the tip format." This article is a great example of the tips format. I listed eight tips and short advice on how to accomplish the tip. So, list out your tips and write a short paragraph of advice to explain the tip.

5. Top Ten List. A variation of the tips format is the top tips list. Your top tips list may consist of the Top Five, Top Ten, Top Seven or practically any number of ten or less. I have even written the single most important tip to …Sometimes, that one gets more attention than the other numbers, because it answers a desire in all of us that want it as easy as possible. It's great if I can achieve it in a single step or even the 2 most important ways sound better than three or seven.

6. How To. Just as we all want to achieve anything in the easiest way possible, we also like to be shown how to do anything and everything. My clients have often said to me, "Just give me 5 easy steps or 3 easy steps and I know I can do it. I'm the same way, aren't you? Format your article to teach something and offer easy steps to accomplish it. Again, list them and write a short paragraph explaining each step.

7. Ways/Secrets/Habits. Another variation of the How-to article can be written in ways, secrets, habits, or things. I have even formatted one of my articles into weapons called "7 Weapons to Conquer the Giant Procrastination." The weapons became how-to tools to overcome procrastination keeping you from writing your best book now. Visit http://www.writetowin.org/win-articles.htm for a copy of this article.

8. Reasons. Most people can understand any given topic better if they can know the whys or reasons that support it. Websites are becoming more and more popular across the globe. As a website developer, I wanted to help my clients understand strong reasons for them to get a website now. Yes. The article became, "10 Reasons You Need a Website." Think of something you want to convince your clients of and write an article doing so. For a software developer wanting to sell more of his ebook creation software, his article became "18 Reasons to Write an eBook and Give it Away Free"

Every one loves bite-sized, useful information. Why not join the Information Revolution, by writing short articles to promote your ezine, website, product or service. Your readers will enjoy receiving your expertise and make sure your articles go the extra mile by telling all their friends about your informative, helpful service.

© Earma Brown, 11-year author, entrepreneur and book coacheBk: How to Write Your Best Book NowHelps Writers and Entrepreneurs realize their best book dreamsSend any email to bestbooknow@writetowin.org receive 7 lessonecourse "How to Change Your Life By Writing Your Best Book Now"P.O. Box 612, Wylie, Texas 75098Ph: 877-846-9908

The Barely-Breathing Headline

You have two seconds to get all you want from your Classified Ad and this lies in your headline. Your headline will get people to read further and click, sign up, order, register, subscribe, or take action that eventually leads to a sale. Knowing this as fact, if you had just two seconds to seize everything you’ve ever wanted in sales, would you know what to write?

Most of us would not. Skillful writers or wordsmiths hold the real power in sales. They are the speechwriters, journalists, novelists, advertising copywriters and the like. And if we had one at our beck and call, we might submit our barely breathing headlines and watch as they perform open heart surgery by merely changing some of our words.

People are moved by words; poets have known this for centuries. Certain phrases or words create strong mental pictures in our minds. Mentally we are always busy. We never stop thinking even in sleep. If you can raise a question with your headline that drives your reader to look for the answer, then you’re going to get them to read the body of your copy.

It’s not the product or service that inspires the customer’s desire for it. Rather it’s the anticipation, the feeling that they will experience as a result of owning it. Therefore, stop describing all the wonderful features. Instead paint a mental picture of how their life will change once they have the benefit of using it.

Campbell Soup gave us a simple mental image with, “Mmm mm good”. That mental image has worked for millions of buyers. Avis convinces us “We try harder” so when we think of renting a car, we first think Avis. I know many guys who only wear Levi jeans and in particular “501 Blues”. Wendy’s tells us it’s okay to be square. These are all mental images that endure.

Someone coined the phrase ‘sell the sizzle, not the steak’; a great example of mental imaging. If you’re not advertising a mental image, you probably have a barely-breathing headline. It matters little how grand the text of the ad is, no one will get that far. In simple math -- you lose 10 to 100 times the cost of your product in the time you spend creating your headline.

Do You Make These Mistakes In English? Here’s a title that offers a direct challenge. The hook is in the word “these” and it compels you to investigate. Do I make these mistakes you might ask yourself? And if so, there seems to be a promise of help if you do. Eliminating the word “these” would not force a reader to inquire further.

Compare these two headlines for appeal -- We’ll Help You Make More Money or, We’ll Help You Pay Your Rent. The lesson here is the magnetic use of the specific. A monthly obligation is fixed and distinct in the mind. “More Money” is just too general.

“Free” is, of course, a rather trite and moss-covered word. Yet no one has come up with a substitute for it that is equally as strong or less blatant. It still works for virtually everyone, but if you are aiming at professional or more affluent prospects you might think of replacing it with “complementary”.

Each day we are subjected to hundreds of ads on television, billboards, store fronts, and just about anywhere we turn. Ad agencies refer to this continual rush of advertising as “noise”. Small wonder we have become immune to advertising. The only ones we take particular interest in are the ones that rise above the “noise”. Many do this with comedy.

David Ogilvy will be best remembered for his famous Rolls Royce copy: At 60 miles an hour the loudest noise in the new Rolls Royce comes from the electric clock”. Notice that a long headline that really says something is much, much better than a short headline that says nothing.

Incidentally, when engineers back at the Rolls Royce factory read Ogilvy’s copy, their response was: “We really must do something about that darn clock”.

© 2005 Esther Smith

Smith publishes a syndicated weekly Newsletter. She is a Profit Masters Team Director: http://thepermanentventure.com/profitmasters.htm and sells Webucation from her website: http://www.exec-lifestyle.biz and coaches anyone wishing financial independence with a home business.

Wednesday, December 07, 2005

The Facts of a Writer's Life

So, you dream of becoming a famous writer? You want to get that article on paper as soon as possible and see it published. You've got great ideas for a book that you'll be starting any day now. But do you know what it's really like to lead a writer's life? Read on to find out.

1. Rejection is a part of life.

Face it. You will be rejected. No matter how good you are, how well versed with the techniques, how intricately detailed. One fine day, you'll wake up and find a rejection in the mail. Don't get disheartened. It happens to all of us.

2. Rewriting will have to be done

No matter how good your vocabulary, or how well-written your material, there will come a time, when one editor will ask you to rewrite your work. Take this as an encouraging sign. It just means that the editor likes your work, but needs you to work out a few details to suit his needs.

3. Deadlines have to be met

Meeting deadlines is an important part of your career. Miss one deadline, and you can be sure you'll never be writing for that publication again. Be careful not to take on so much that you cannot complete in time. It will ruin your reputation and make you seem unprofessional.

4. Writer's block is not a myth

Regardless of what you may have heard, writer's block is a reality. You will wake up one day to find that somehow you can't seem to write any more. Relax. It's just a phase. Keep your motivation high, and you'll be back in no time.

5. Distractions, Distractions, Distractions

If you work at home, you're even more prone to these distractions. Your child needs food, clothes need washing, you need a cup of coffee. And when all that is taken care of, the phone will ring. It'll be your hubby calling just in time, to remind you of an errand that you almost forgot to do.

6. Can't do without a thesaurus

No matter how good your vocabulary or how witty your writing style, the fact of life is that you will need a thesaurus. There will be times when you can do without an overused word, or a better expression. It's times like these when you absolutely must make use of a thesaurus.

7. You can't please everyone

Everyone is different. Where there'll be dozens of people to appreciate your work, there will be many others who will tear it apart with their criticism. You have to learn to take the good with the bad.

8. Have extraordinary patience

Editors are a strange lot. They need their time, and we need our patience. Don't go checking your mail the day after you've sent your query. Chances are you'll be waiting a long time, before word comes in on that one.

9. Money doesn't come easy

In the writing world, money doesn't come as easily as it appears to from the outside. You may write dozens of articles each week, and expect lots of cash to come in from their sale. Or you may expect your book to outdo the target that you'd set for it. You never know - it just might, but every one cannot be Stephen King. And you’ll probably have to learn to live with the fact that no movie will be made from your first novel.

10. The road is long and hard

The road is bumpy, and there'll be times when you'll want to give up. But the destination is just as rewarding. Don't let the long road ahead, deter you from your dreams. And don’t ever give up.

Mridu Khullar is the editor-in-chief of http://www.writerscrossing.com/, a free online magazine for writers. Sign up for the free weekly newsletter to get a complimentary e-book with 400+ paying markets. Also check out her e-book, "Knock Their Socks Off! A Freelance Writer's Guide to Query Letters That Sell," available at http://www.writerscrossing.com/queries.html

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show an excellent return on your time invested.

Write Your Article Like You're Writing to a Friend

Even though it may be seen by thousands, each copy gets read by one person at a time. Your readers are more open if you're speaking directly to them instead of down at them. Replace big words with simple words. I've heard that writing at an eighth grade level will increase comprehension.

Write a Killer Headline

An amazing article can end up going nowhere because the headline sucked a lemon and nobody read it. Any marketer who knows their stuff will tell you the headline is 80% - 90% of the reason you're even considered. Write a great article of course, but spend lots of time on your headline.

Pick a Topic You Know Well

Assuming you've done your research and found a niche you like that's profitable, you can become an expert in that field because you'll stay with it. If the research is a chore it's easy to lose interest.

Educate But Don't Sell

Articles are thought of as nuggets of information that educate. If your article breaks that unwritten rule and is actually an advertisement in disguise, it'll never see the light of another monitor. A well written article is a subtle but powerful way to motivate someone. Advertising builds barriers, where news is accepted with an open mind.

Write Quality not Quantity

There's no room for fluff in a good article. When reading the posting guidelines, check the restrictions for article length. Stay within the word count or you'll get trashed. It's usually 500 - 600 words. Save your full length version for sites that'll accept it.

Include a Resource Box With Your "Call to Action" Link

Either at the bottom or the top of your article you'll want to include your name, describe what you do, a sign-up email if you're building a newsletter, your website link, a short call to action, whatever's appropriate.

Submit Articles Consistently

Writing and submitting articles consistently will assure growing returns. Some sites will accept your work others won't, so don't get discouraged. Make a schedule, stick to your deadlines and "Just do it"

Read The Posting Guidelines at Each Site

When posting your article follow the guidelines. Don't forget, behind every website and ezine a real person decides the fate of your article. You're asking for exposure to their data base, so take your time and be nice.

Don't Forget The Spell Check

There's nothing worse for a busy web master than wading through spelling errors. Do a spell check, print it off and read it out loud to catch grammatical errors.

Use a Tracking System

With proper tracking you'll see what worked and what didn't. It'll show where to spend more time and drop what's not working. Monitored tracking will increase your return on investment, both for time and money.

Organize your submissions with the Brain-Floss article directory and Article Optimizer© software.

C/O Dwain Berlin
Free promotional tools for on-line entrepreneurs

http//www.brain-floss.com

Dwain Berlin - All Rights Reserved Article Optimizer ©

Dwain Berlin is the author of "The Upward Spiral" a lifestyle health program based on evolution. He presently runs a prescription export service from Canada, and created the "Brain-Floss" Article Optimizer system to help on-line entrepreneurs promote their work.

Tuesday, December 06, 2005

How My Business Made $10,000 From My First Promotional Article

Shortly before I discovered the wonders of marketing online with well-written articles, I read a book written by well-known branding expert Al Ries and his daughter Laura Ries, titled 11 Immutable Laws of Internet Branding. Immutable law number 6 was The law of Advertising. It dealt at length with why conventional advertising does not quite work online and why we should expect to see a revolution with this revolutionary new medium and not just a replay of the past.

That book helped me a great deal to become immune to the massive quantity of very convincing hype selling banner ads online. It also helped me understand early on why traditional advertising was not working on the net (it has a lot to do with the World Wide Web being interactive.) Most of all it prepared me to quickly grasp the potential of articles as an online marketing tool.

Still when I wrote my first promotional article and posted it to only one high-traffic articles directory that had been highly recommended, it had some very important key online marketing elements missing.

Firstly it was not a keyword-rich article and secondly it did not direct traffic to any site. The resource box simply talked about my online business and the service I was offering and mentioned an email address where I could be reached. Later I had the good sense to introduce an email course on article marketing designed to trap email addresses. But that was later and another story for another day.

Until then I had found it very difficult to attract any traffic to any of the websites I owned. Basically folks needed to spend a small fortune on some advertising to attract a handful of not exactly-targeted-but-mostly-curious-traffic to their sites. So you can imagine the excitement I felt when I checked on the site a few days later and noted that the article had already received a double-digit number in terms of hits. And I knew that this was very highly-targeted traffic.
A few weeks later, the results started trickling in.

Admittedly I had still not made my first sale, but I was still receiving the odd inquiry or two. However a couple more weeks down the road, I had signed on my first regular client and a couple of other one-off jobs. Total revenue from that single article to date is about $10,000 and still counting.

This, to me, is pure magic and illustrates the power of article marketing rather effectively. Remember that it all started happening with one article. It means that if one were to just get a handful of articles written, use the right keywords, powerful headlines and aggressively use all your articles for SEO (Search Engine Optimization) of your site or sites, there is no limit to what you can achieve.

And one does not even need to be a writer to make use of what is bound to end up being the most powerful marketing tool ever used by man. Anybody can simply hire an online writer either directly or through some increasingly innovative sites where quality writers can bid for your writing work. And the rates are really dirt-cheap, especially when you consider the fact that your promotional article will last forever, working very hard to drive massive traffic in the direction of your website.

Christopher Kyalo is a successful internet entrepreneur and online writer who uses articles as his only marketing tool. Read more useful articles on this subject by subscribing to his free ezine (send a blank email NOW to articlesrgold-subscribe@yahoogroups.com to subscribe). Also find lots of useful information at his blog on Articles Marketing.

Article Sets - How Authors Can Produce More Quality Articles in Less Time

Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time. Let's look at the simple concept of writing articles in "sets" instead of one at a time.

Article Sets Defined:

A *set of articles* is anytime you produce 2 or more articles at a time.

Types of typical article sets that you could produce:

1) Article sets by topic or sub-topic.

Example: If you were writing about racquetball as your topic, you could make a plan to write 2 articles on racquetball nutrition, 4 articles that goes into detail about each of the different color of racquetballs on the market and what they mean, and a 10-pak of articles on forehand or backhand drills.

2) Article sets by style of writing.

Example: One style might be all bullet points, another lists of things, another is a Q&A approach, another might be conversational or discussion of issues.

Note: Each type of writing is best when done in sets of the same style.

3) Accidental article sets.

Example: Your target is to produce (2) articles that are 400 words each. While getting started, you get on a roll and accidentally produce a fantastic 800 word article. Break the article in half, give the other half a new title and you have an instant article set... even if it was created by accident.

4) Article sets based on customer or prospect frequently asked questions.

Example: Customers or prospects are always asking questions. Tune into them, group them by topic, and then hammer out some article sets that answer each question. Using the racquetball topic, you might have 7 questions from your audience on how to prepare for a tournament. Each of them makes excellent article topics.

5) Keyword researched article sets.

Example: You do a keyword research for a topic or sub-topic related to your niche. Taking again the racquetball topic, a quick keyword search engine research for the topic of "racquetball" shows the following results:

racquetball rule,3988

how to play racquetball,1360

racquetball racquets,1268

racquetball court,1124

racquetball gloves,1034

racquetball shoes,827

racquetball equipment,745

racquetball racket,483

basic racquetball rule,421

I would now proceed to write articles in sets of 2 or more on each of the above topics.

Bottom line: Writing articles in sets, whether on purpose or by accident, is a great way to produce more articles in less time. Give it a shot and make it part of your article production system today.

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your

content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide.

Write for Publicity

If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer.

If you've been on the Internet for a while, you've probably subscribed to a few ezines. Many ezine publishers will include an article written by a guest author. At the end of the article are a few lines of text about the author referred to as bylines or resource box. These lines of text are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.

The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author's bylines.

By writing articles and allowing them to be freely published, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic websites.

Most ezine publishers prefer short articles between 500 and 750 words. Short "tip" articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less, including spaces, and written in short paragraph sections.

When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as NotePad. It should already be installed on your desktop.

When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable publishers to easily copy and paste your article into their publication. By taking the time to properly format your article, you will increase your chance of being published significantly.

Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to assist you in getting published:

(1) Make sure you follow the publishers' submission guidelines. Articles submitted to publishers that don't follow the submission guidelines will most likely be deleted.

(2) Make sure your article is properly formatted. Publishers won't take the time to format your article. They'll simply delete it and move on to the next article submission.

(3) Keep your bylines down to 6 lines or less. Publishers will not publish articles that contain excessively long bylines.

(4) Select a descriptive title to intrigue your readers. Use a powerful headline that demands attention and try to keep it all on one line.

(5) Use proper grammar and spelling. Publishers will not take the time to edit your article. Make sure you read your article several times and use spellcheck.

(6) Avoid articles that are nothing more than a sales letter. Publishers want quality content and will simply delete an article that is written like a sales letter.

(7) Avoid referring readers to an affiliate URL. Articles containing affiliate links may make your article appear to be biased and untrustworthy.

(8) Write your articles with a sincere desire to teach and inform. Talk to your readers and share your expertise.

Once you've written your article, you'll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers.

In addition, you can visit some ezine sites to locate publishers who may be interested in your articles. A good place to start is eZINESearch. http://www.ezinesearch.com

Search through the database for publications that may be interested in the type of article you've written. Another great way to promote your articles is to submit them to article announcement groups. These groups enable writers to submit their articles to an entire group of publishers, completely free.

Article Announcement Lists:

Article AnnounceSubscribe:mailto:article_announce-subscribe@yahoogroups.com

AABusinessSubscribe:mailto:aabusiness-subscribe@yahoogroups.com

AAInternetSubscribe:mailto:aainet-subscribe@yahoogroups.com

Articles ArchiveSubscribe:mailto:articles_archives-subscribe@egroups.com

Free ContentSubscribe:mailto:Free-Content-subscribe@egroups.com

Make sure you review the submission guidelines prior to posting your article to an announcement group.

Here are some additional promotional resources to help you get published:

http://www.web-source.net/syndicator_submit.htm

http://www.authorconnection.com

http://www.ideamarketers.com


http://www.ezinearticles.com

http://www.marketing-seek.com

http://www.netterweb.com/articles

Writing and distributing free articles on the Internet will be one of the best promotional decisions you'll ever make. Not only will it provide you with free publicity, but if your articles are good, you'll become a trusted professional in your area of expertise.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" (www.webdesignmastery.com) and "eBook Starter - Give Your eBooks the look and feel of a REAL book" (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies."

Saturday, December 03, 2005

Article Marketing: Pack the Power

Jay Leno does it by using his deadpan appearance and audience raping voice on national television every night. Some folks leave him on even admitting they don’t like watching him, because it’s too hard to change the channel with the remote they are holding in their hand. Then quote him the next day to their friends, who were energetic enough to punch the power button before they went to sleep.

Publicize your know how.

Everyone has a skill. It’s something you develop to keep a job. Even those who don’t hold jobs have a skill of some kind, and if they consider it long enough, put some words behind it, and focus on what they can do with that skill they develop an expertise of accomplishment with their skill.

A very good friend was a miner, one of the most sought after miners in his league. After several years of watching him move up in his career I asked how he was doing that so fast. He handed me a copy of his resume. It was professionally typed, looked very straightforward and up to date, until I saw the education portion – minimized at the bottom. There was nothing untrue on there, but unless you read it very carefully, you would have assumed he had an engineering degree.

Because of the documented information on the upper portions of his resume, nobody looked closely at the bottom and he was allowed to move up in the company based on his expertise and experience.

Market your product or service.

Know your product or service and design a marketing plan that presents your most effective knowledge about that product or service. Present the best information you have, giving a glowing interest in your product that will entice others to be interested too.

I have a good friend who sells Avon. She’s in her late sixty’s and quite a dish (even according to her husband). She is quite tall, dresses in soft attractive colors, and wears her makeup with a keen hand. She knows what looks good on her, has worn the same colors with a few style changes and stays up with the current “look”. If anyone asks what she recommends, she has a list of products in any category or price range that she readily suggests.


She does not advertise, but presents herself and her product well and makes a nice tidy profit each month from sales to family and friends. When I asked a few of her clients why they buy? Every one of them said, “Jean know her product and shows up on time. We can count on her, so we purchase from her.”

Get recognition for what you do.

It’s important to stand up and be counted, search out those opportunities, and bask in the limelight when it’s offered.

The kind of fame you want is the kind that is offered when you’ve accomplished something. Your accomplishments are grand. You’ve got more going for you than personal acclaim, you have accomplished much and you should be honored.

Motivate your clients.

With personal recognition for your accomplishments, you gain respect from your clients. You have an ability to motivate them and lead them to the market and sell them what you have to offer. It isn’t difficult with some serious recognition behind you to tell your clients what you feel they should do, because you are known as an expert in your field. Whether you have a major degree or not, doesn’t matter. The fact that you know what you are doing, can perform and project well means that you are an expert.

Use the power you’ve obtained through know how, experience, and accomplishment to take your client by the hand and lead them to the product they need. You are a professional; give them your professional knowledge and charge for the results.

Make a profit.

You are a professional; charge a fair market price for your services or product and collect for your work. Professionals do not work for free.

Impact your market as never before. Be seen. Be alive. Be creative in your endeavors to brand your business and consume your market. Let eBiz Blitz empower your dreams by infusing your business publications with Dynamic Content. Visit Dynamic Content Creator, Jan Verhoeff, at http://www.freewebs.com/ebizblitz

Do Not Dump Your Articles on the Market in Batches of 20 to 30!

Is more meaning also better? Yes. And sometimes it is not. And those times count.

If you are on the wrong side of the market and you have a significant size of stock to sell you will not dump them to the first broker you meet. You will instead sell bit and pieces to different brokers.

Words are very powerful, but they are subject to inflation as are any other economic goods, although on internet there appears to be another law. The law that made faxes so powerful: the more people used them, to more value they got.

Of course there is a value in writing and publishing articles. Yet think how a search-engine will follow your production.

They will track this writing and will calculate a trend. So as any company the rule of thumb is that only growth counts. Growth and expectations of future growth. That is a rule that count in many areas, not only in the stock market (Why would GOOG stock price at around 413 with a net profit of only 5$?).

If you dump one week twenty articles and the next week 4, the search engine will see that as a fall in production. You cannot meet the expectations you have set. Your share will decline.

So what should you do? Write as you have ever done. But do not think that with dumping them on the market you will do yourself a favour. Write as ever and sell them one at a time.

© 2005 Hans Bool / Astor White

Astor White. We love to give advice. And you are free to follow them. ASTOR ONLINE. Committed to your management issues. On a distance.