Article writing tips, techniques, strategies

Tuesday, September 20, 2005

Article Cross-Pollination

As a marketing-minded copywriter, I am an advocate of the "streamlined article campaign." This is where you write targeted copy in the form of a mass distribution of web articles. Just like any other ad campaign, your articles should all speak to one audience and build on a single theme. Just like any other web ad compaign, the resource box in each of your articles should point to one URL where you showcase your product.

Yet, I know from experience that not every article that blooms from our writerly souls always fits the category mold.

Today, a member of my article marketing network, let's call her Jane, mentioned that she was inspired to write an article about business achievements, but it "wasn't her niche." Well, let's see. Jane's niche is nutrition and health. What type of reader might be interested in learning more about those things?

As another member, "Carol", illustrated in HER posts... the interested reader might be someone like Carol, who is really working toward all-around body/mind/spirit harmony. Yes, Carol's current principle goal is to grow her dream business, and she's on her way. But Carol's also recognized that you must keep the machine well-oiled if you want it to function. Part of the machinery is body and spirit. Nourishing both of those is critical to someone like Carol who is going for all-around success and fulfillment.

Would Jane qualify to talk about business achievements, even though her "niche" is nutrition? Why yes, if she has great information to share, she certainly would. Would Carol qualify to discuss how exercise should be part of that plan to further your business goals? Absolutely.
I call this "article cross-pollination." The point I'm making with my anecdote: even though Jane didn't consider inspiration or biz achievement her category, she's still as qualified as anyone else to write the article if the article just seems to be manifesting itself from her own experience.

So why the heck not just write the article?

For all we know, someone who's hunting for nutritional information could take a left turn at Motivation or Inspiration and land right on the article Jane's written. And there's your Article Cross Pollination at work.

If you write articles, I'm not suggesting you quit working in your primary niche, building on your article campaign theme and feeding your goal. But if you feel something coming out in the form of a mismatched article, just let it come. Go with the flow and see where it takes you. Instead of using the usual author bio that you've written for your article marketing campaign, write a "generic" bio that tells who you are in an all-around get-to-know-you sense. And of course... don't forget the URL. Even though we've veered from the usual topic doesn't mean we should skip the part where we "send the reader home."

Who knows who we'll meet up with in our meanderings. After all, this is the web, not everyone takes the direct route. Wouldn't it be funny to meet up with one of your future prospects or business connections when the both of you were totally blown off course?

Article marketing is funny that way.

Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

14 Comments:

  • Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a free to join best affiliate marketing program income portal. It pretty much covers best affiliate marketing program related stuff.

    Come and check it out if you get time :-)

    By Anonymous Anonymous, at 8:10 PM  

  • Hi, Just thought I would let you know I think your blog about affiliate marketing saucer seen tghe is great. We have a website about affiliate marketing saucer seen tghe. Let me know what you think. You may even want to join our affiliate marketing saucer seen tghe program

    By Blogger Mike, at 1:34 AM  

  • Just passing thru and I think you have a great blog here! I'm definitely going to put you in my favorites!

    I have a affiliate marketing opportunity top site/blog. It pretty much covers affiliate marketing opportunity toprelated stuff.

    Come and check it out when you have the time and keep up the great work on your site :-)

    By Blogger mac, at 6:45 AM  

  • Hey came across your site looking for other 2 tier affiliate program related sites, and yours came up. Not bad ranking for the terms "2 tier affiliate program" anyway i invite you all since im here to join my new forum! Start posting today! Makecash.org

    By Anonymous Anonymous, at 9:52 PM  

  • Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a really greatSEO site. It pretty much covers seo jin young related stuff.

    Come and check it out if you get time :-)

    By Anonymous Anonymous, at 12:51 AM  

  • Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a affiliate marketing make money site/blog. It pretty much covers affiliate marketing make money related stuff.

    Come and check it out if you get time :-)

    By Anonymous Anonymous, at 1:17 AM  

  • Nice site i came here searching for make money online and was looking for other people who are interested in make money online
    You might be interested in make money online

    By Anonymous Anonymous, at 2:10 AM  

  • Found you radom Blogging. Blog On.
    See The Top Ten For yourself

    By Anonymous Anonymous, at 8:02 AM  

  • Came here searching for affiliate program forum

    I like your blog bookmarked it mate

    You have a good rank on search engines for the terms
    affiliate program forum

    Check out my site
    affiliate program forum

    By Anonymous Anonymous, at 5:08 PM  

  • loudcash is great

    i found here searching for the word loudcash and your site was listed high on the word loudcash
    GOOD JOB

    loudcash

    By Anonymous Anonymous, at 1:42 AM  

  • Hey i got here searching for board cash make message
    Your sites not too bad!

    You got good rankings for them keywords board cash make message

    Check out my site
    board cash make message

    By Anonymous Anonymous, at 7:46 AM  

  • Hey, nice blog and great info!
    For those really into network marketing article
    related topics and information, this site would do you nicely.
    Come and check it out if you get time I would really appreciate it :-)

    By Blogger Air Filters, at 3:51 PM  

  • Wow, I really like this one. I have a website that talks mostly about internet marketing company affiliate You should check it out sometime.

    By Blogger Johnjon, at 5:22 PM  

  • This site is great, nice job!!

    I have a SEO info site. It is about seo strategy articles and stuff.

    Drop by when you can, nice site here!

    By Anonymous Anonymous, at 10:39 PM  

Post a Comment

<< Home